4/20 Roundup: How Brands Are Marking Marijuana’s Increasingly Mainstream Holiday – Adweek
The origin story has gone from urban legend to the Oxford dictionary: A group of high school stoners in Northern California in the ’70s birthed the concept of 4/20, and their friendship with the Grateful Dead helped turn an afternoon burnout activity into a legitimate movement. Now 4/20 is an unofficial national holiday, gathering steam as states across the country continue to legalize marijuana for recreational sales. There aren’t any Hallmark cards to commemorate it but there are plenty of ways to celebrate, from the High Times Cannabis Cup to the Mile High Block Party and Snoop Dogg’s Wellness Retreat to far too many Cheech & Chong movie marathons to count. More than 10,000 Mary Jane-loving people are expected to gather in San Francisco’s Golden Gate Park. Pepsi, HBO, Denny’s, Carl’s Jr, Ben & Jerry’s and plenty of other marketers have used their social channels to reefer, um, refer to cannabis culture.
MedMen, the largest marijuana retailer in Southern California, recently launched its most extensive ad campaign ever, and other endemic brands are predictably hot boxing the holiday. Lyft and Fox Searchlight have launched a joint promotion for Super Troopers 2, the follow-up to the goofball cop comedy from 2001 that went from micro-budget release to sleeper hit to cult classic. The new flick, a U.S.-versus-Canada border romp with plenty of ugly American references, opens Friday and comes from the original team, the Broken Lizard comedy troupe, with partial funding from an Indiegogo campaign. Lyft plucked all the main characters, who return as hapless Vermont State Troopers, for a shenanigan-filled PSA about driving while high. In markets where recreational sales are legal, Lyft created out-of-home ads and wild postings, and there’s in-car swag like stickers, buttons and safety guides.
An in-app takeover allows users to opt into Super Troopers mode for Easter eggs and movie character cameos. TBS. On a more sober note, Full Frontal with Samantha Bee spent time this week promoting its #ReeferSanity grassroots program, aiming to pressure lawmakers into allowing U.S. veterans access to medical marijuana.
elon musk: Elon Musk smokes weed, drinks whiskey on California comedian’s show
Elon Musk sipped whiskey and smoked marijuana during a 2 1/2-hour podcast with California comedian Joe Rogan that touched upon everything from flame throwers and artificial intelligence to the end of the universe. Musk, 47, took one drag from what Rogan described as a joint containing tobacco mixed with marijuana, which is legal in California. A Tesla spokesperson in Germany wasn’t immediately available to comment. The spot on one of the most popular podcasts in the U.S. marks Musk’s first appearance in a public forum since he stunned the financial world last month with his short-lived effort to take Tesla private.
Just 17 days after tweeting that he had the funding and investor support secured to buy out some stockholders at $420 a share, the billionaire scrapped the idea without having made a formal proposal to the board. Along the way, Musk drew a subpoena from the Securities and Exchange Commission, which already had been scrutinizing the public pronouncements he’s made regarding manufacturing goals and sales targets. Tesla and its CEO are now also facing a litany of lawsuits claiming market manipulation, including one filed Thursday by Andrew Left, the founder of Citron Research and prominent short seller. The episode also raised concern about Musk’s health. The chairman and CEO of both Tesla and Space Exploration Technologies Corp., among other companies, gave an emotional interview to the New York Times in which he said friends were concerned about exhaustion.
The newspaper said two people familiar with the electric-car maker’s board expressed concern about his workload and use of the prescription sleeping drug Ambien. Musk also told Rogan that running Tesla is the hardest of his several endeavors, describing the hardships of heading an auto manufacturer.
Ohio: Attend The Compassionate Alternatives Comedy Benefit – Weed News
Below is an event that I came across that sounds very cool. Compassionate Alternatives mission is to inform and empower patients, parents, caregivers, and medical professionals about the truths, science, and potential of medical cannabis. They develop and produce seminars and other educational programs to help parents, patients, caregivers, and other medical professionals understand the science and potential therapeutic benefits of medical cannabis. Visit compassionatealternatives.org to learn more. The event will begin with ticket complimentary refreshments and discussion about the benefits of cannabis medicine with Compassionate Alternatives.
CA will talk about their progress and mission they’ve been building in Ohio. The comedy entertainment will begin with Adam Smith hosting comedians Jordan Tolford, Gilli, Brooke Huffer, JR Junior, and headliner Brian Doney. This will be one of Brian Doney’s last performances before moving to New York! We’ll be wrapping things up with a jam session with Christian Foster. Grab a drink an kick back to some Fingerstyle jazz guitar after a fun evening with stand-up comedy and Compassionate Alternatives.
Have a great evening of entertainment while supporting a great cause!
‘It’s Simple. I’m Playing A Retired Boxer Who Is Growing Marijuana,’ Mike Tyson Shops New Comedy TV Series
It might be too early to judge, but Mike Tyson’s new cannabis-themed show sounds a lot like ‘Disjointed’ 2.0. The former heavy-weight boxing champion says he is shopping around a new TV series. The show is called ‘Rolling With the Punches,’ and will be loosely based on Tyson’s own experiences a a marijuana grower and marketer, with Iron Mike himself in the leading role. The show will be shot and set on Tyson Ranch, a marijuana resort launched by the famed boxer back in June. Rob Hickman, Tyson’s business partner, says former 20th Century Fox and Walt Disney Studios exec Joe Roth is producing the show, which should begin airing this spring.
Hopefully the show is picked up by somebody who isn’t Netflix, since their track record with cannabis centrist programming hasn’t been very good.